Are you truly putting your various social platforms to work for you? Using Instagram marketing for your travel business is one of the best ways to maximise online visibility and boost marketing results. Reaching your audience is the whole reason you’re trying to make the most about your online presence, but can you start making good use of it?
If you’re reading this article, the odds are you own a tour or activity business. Regardless of whether you work for it or run it, we’ll give you the insights you need to get sales through one of the most popular social networks in 2020. By that, we also want to imply that your company should definitely be on Instagram by now.
If your business is not on Instagram, by the end of this article, you’ll probably jump on it!
Also, to see your commitment go nowhere but up, give special attention to the following tips. Now, let’s start maximising your brand’s reach on Instagram.
If you’re trying to get the word out about the location your business operates in, and get people interested in taking your tours or visiting your hotel, Instagram is the social platform for you.
Now more than ever, users rely on Instagram to catch up with the most important daily news, do research, and find entertainment; which is what makes Instagram so popular for businesses in the travel industry.
The right way to succeed in this platform is with visual content that stands out. Instagram provides the perfect opportunity to showcase a wonderful destination!
The use of hashtags and captivating photos combined with the ease of sharing and viewing make Instagram the best platform to consider when it comes to selling tours and attracting attention to the spot of your choice.
Turn scrolling into sales
Instagram gives your travel businesses the opportunity to grow sales and build an audience through serious content marketing. Only the right and consistent methodology will get your more followers and way more visibility and engagement as well. These will eventually lead to conversion growth.
By putting the proper techniques into place, you’ll be able to get eyes on your social media posts. Additionally, users will be more likely to not only engage with them but share them too. Remarkable content will help you grow a loyal audience that actually uses your posts as guidance for how they want to spend their time or choose the extraordinary activity they’ll do next.
These are some of the best tips to consider for Instagram tour marketing:
1- Set up an Instagram business profile:
The first thing you need to do in order to get the exposure you want is to set up a business profile through your Facebook business page. Once you’re done and your accounts are connected, it’s super simple to use and designed to help you get eyes to your page from the very beginning.
After all, Instagram wants you to use it for business too. It’ll do what it can to give you a leg-up from the beginning. In addition to that, watch out for algorithm updates, in that way, you’ll make any small or big changes necessary to keep reaching your goals in a steady manner.
2- Create exceptional social content:
The second step to look at when making the most out of Instagram is to create engaging, carefully thought-out social content. Since it’s Instagram, a lot of this is going to be related to images.
You’ll want to make sure that you take the time to get professional photos and that they are optimized for Instagram’s platform in all ways. Additionally, put effort into the travel captions for Instagram and other details of the social content so that everything in each post is working in your favour.
3- Post consistently:
One of the most important things is to be consistent in your posting. From format to frequency to topic, you are going to want to make sure that you post on your business profile as much as possible.
Since scrollers don’t want to waste their precious time figuring out what your goal is, keep it streamlined and the same each time. This will make them look forward to your posts and this, of course, makes them more likely to engage with them.
4- Pick relevant hashtags:
Since you need people to know about your business, you’ll want to keep an eye on the constantly shifting and updating popular travel hashtags. These change regularly but use the top ranking (relevant) tags in your posts.
You could either use hashtag research tools like hashtagify or checking Instagram’s hashtag suggestions is really helpful.
Creativeness takes an important role for hashtag research. Instagram’s autocomplete feature makes it simple to find the most used keywords around a specific topic.
5- Contact travel influencers:
Last but certainly not least, you are going to want to reach out and contact Instagram travel influencers. Maybe you have a certain favourite for posts already, or there are a handful of options out there that you think would be interesting.
Regardless, reach out and see if they’d be interested in giving your business a shout-out. Not only is it great for them to expand their network, but it’ll also do you a huge perk and get people out there who follow those influencers to know that your business exists.
Watch it grow
The reality is, there are a lot of businesses out there that are all trying to get the same presence and engagement like you. This should only encourage you to follow the right tips and procedures! This, in return, will lead you to better sales and more traffic online.
It’s important to note that, like anything online, this will take some time to take effect. Even if you are following all of these tips and making the changes, the snowball effect — which is coming — may take a while to get to you. But once it comes, you’ll be able to appreciate its consistency and positive effect on your business.
Just remember to shift with any algorithm changes and, of course, be consistent in everything that you do with these tips as your ace under the sleeve. Your business has what influencers and other viewers want to see, after all, so make sure that you give the people what they want.
But, it doesn’t stop there. Increasing your brand’s exposure through social media is just the first step to getting more sales, once buyers land on your page, ensure that you’re offering nothing but the best user experience.