Can you remember the factors that influenced your destination choice the last time you travelled?
The activities, attractions, and events of the destination are a few of the most critical elements that make tourists choose a location.
With this in mind: Are you promoting the right products for your tour operator business?
Perhaps it might not sound as surprising, but events can lead to the exclusive purpose of travelling. Both international and domestic travellers have probably chosen a destination that you offer to visit an attraction or tour included in it.
Although most participants in events tend to be local, it can be a cultural opportunity for the traveller to participate.
So, if your product is one of the essential factors in the reservation of your customer’s destination, which would be the best ways to advertise it?
Online travel agents
Online travel agents are an essential channel for your company. Travellers can filter products on these sites depending on their destination, rating, cost, length and more.
National Tourist Offices
They can be an excellent partner with your company, as both international and domestic guests visit their website for advice and recommendations.
Connecting it to other similar online searches
If you have an ongoing marketing campaign, try to associate it with the popular search terms relating to your area, destination or target audience.
Often, the majority of passengers plan their trip with online travel agents. About 55% of travellers remember advertising they saw during online searches. You should, therefore, look for ways to work with online travel agents and manage to reach the top of the list of recommendations.
People spend weeks looking for destinations before booking, so you should advertise your products with anticipations. Your event, attraction or activity should differentiate itself from the rest way before your clients are in the location where it’s getting carried out.
You might wonder whether events, attractions drive the choice of destination, and activities since the majority of tickets could be sold the day before… Well, after confirmation of flights and accommodation, travellers can slowly book the rest of their plans, even if they have already created a robust daily plan.
This may be due to a few reasons, maybe if the weather conditions are better for one activity on different time, perhaps before booking, or they are waiting to meet others and decide which tour would be best. The possibilities are endless! However, events are usually booked much more in advance due to restrictions in capacity or planning.
While promoting your experiences
Remember that travellers are looking for a great experience, that is convenience and at a good price.
To help you provide this, you should work with an online booking software that helps you have a sufficient payment gateway, that you accept a variety of payment methods and that you have more channels of communication than just a phone number.
Pro-tip: Consider offering live chat support on your website; it is a convenient, cost-effective solution that, most importantly, connect customers instantly with your business.
Make sure that your mobile-friendly website
Your site should also work just the same on laptops, tablets and more devices. More consumers are using smartphones to explore destinations and products, according to recent Digital Trends statistics.
Promote your products on several platforms
It is not sufficient to be advertised on just one website, for example, Trip Advisor. Your customers could also be looking somewhere else. Doing extense research on which reliable online travel agents you can work with could genuinely make a difference.
Analyse the tours your competitors are offering
After all, travellers are doing the same! Distinguish yourself and aim to provide everything you do plus a little more while you are aware of the price.
Use significant local events to promote your experiences
You can work with your regional, state and national tourist office to do this. Keep in mind future events and marketing activities to offer a compelling offer for your tour or activity.
Keep on promoting responsible experiences that can help tourists make a positive change while doing what they love the most. Your business can be the decisive factor in the choice of destination of conscious travellers, good luck!